89
First Watch
Southeast · chain
expansionExpansion
Region: SoutheastRep: Priya NairLast Scored: Today
ExpansionScore: 88.5
→Current SKU penetration: 2 of 8 Idahoan products. 6 SKU expansion opportunity.
→Menu refresh detected — new platform items align with Idahoan portfolio.
→Trade spend ROI on prior deal: 2.1x.
Schedule product sampling with kitchen team.